Light in the Dark- Design Jam
How can you attract tourist to come to Finland outside of the summer season, especially during the dark winter period? This is one of the main questions the EU-funded project Light in the Dark strives to answer. (Simpson, J & Engberg, M 2024)
As a part of the project Light in the Dark, and in connection with a course in service design for approximately 70 third year-students of business at Novia UAS, a so-called design jam was carried out. The design jam consisted of a day’s work in randomly selected groups of five persons from three student teams, as well as seven exchange students from Germany, France, the Netherlands, and Spain.
Prior to the event, which took place on April 4, 2024, the students participated in expert lectures about service design, as well as carried out projects for different commissioners. The projects varied from creating new services to improving existing ones, with the help of service design tools that the students had familiarized with as part of the course. This gave them a solid ground to stand on for the conclusion of the course design jam.
The design jam challenged the students with “how to sell darkness to tourists coming to the Finnish archipelago”. The idea stemmed from an article in the local newspaper about how appealing and exotic the Finnish darkness and stillness outside of the tourist season could be for foreigners, if only we knew how to package and sell it (Malkamäki, 2024). Personas developed by Visit Finland were added to the equation, and the student groups were told to choose a persona, as well as a European market to aim their offering at.
Figure 1. Personas created based on customer segmentation. (Visit Finland, 2023)
After that, they were asked to develop a 2–3-day package with activities for the target group and to develop a pitch to present their ideas. The pitch had to include pricing information.
The assignment was presented to the students by James Simpson, the Project Manager for Light in the Dark, who also gave a brief introduction of the project. In addition, the Tourism Director of Pargas, Benjamin Donner, presented the tourism sector and current topics in relation to that. After him, sustainability coordinator Maria Pick from Örö presented how Kimito and Örö have worked with darkness in the form of a festival called Mörkö, and what kind of activities it involved, to provide some examples as well as inspiration to the students.
Service design is all about understanding and fulfilling customer needs. To find out which these are and to achieve the best fit, there are several methods ranging from creating personas and empathy maps to outlining customer journeys and service blueprints. According to the double diamond framework (portrayed in the figure below), service design is an iterative process, starting with a clear definition of the problem before focusing on developing and delivering the solution. In designing the service, you move between divergent and convergent thinking. (Stickdorn & Schneider, 2012)
Figure 2. The double diamond. (Dwass, 2023)
During the design jam, the students worked in groups based on the double diamond model: first researching the problem, then brainstorming, developing, and testing different ideas with the commissioners, mentors, and potential customers. They used several service design tools in the process. After this, they developed a presentation in a pitch format, which they in the afternoon pitched to a jury of the above people. The jury chose the winning pitch, and the group was rewarded with a dinner at the Archipelago Bar (Skärgårdsbaren). The winners, the group called “The Stellar Archipelago Trips” introduced the slogan “Discover the bright side of darkness”, developed a comprehensive 3-day-package consisting of different activities with clear pricing information. They further included visual and auditive elements in their pitch, giving the audience the opportunity to imagine how the experience would feel.
Based on reflections afterwards, the students appreciated the possibility to work intensively and creatively with new people on a real assignment, applying the theory they had learned prior to the design jam. “One of the highlights of the course for me was undoubtedly the Service Design Jam. It was a dynamic experience that combined applying learned service design tools with collaborating in a new, randomly assigned group on a fresh project.”
The seven exchange students were in different groups, which made them the only non-Finnish person in the group and brought some diversity and fresh perspectives, while at the same time giving the exchange students an insight into Finnish tourism. This is something that should be paid more attention to when welcoming exchange students to our campuses: include them more in mixed groups to get to know and work with Finnish students, whereby both parties can learn from each other. As one of the exchange students put it: “Typically, we do not collaborate with mixed teams, preferring to work exclusively with other exchange students. I believe that this diverse composition was a valuable addition to the project.”
Design jams, hackathons and other similar events provide a platform for students to apply their learnings, meet new people and use the differences within the group to create innovative ideas in a short time frame. Several students made remarks about the event, challenging them to think creatively, collectively and outside the box, something that they feel they can make use of also outside of this event. “I found it impressive to see how different perspectives and skill sets converged to create a multitude of innovative solutions within a constrained timeframe. In general, this activity highlighted the power and necessity of thinking creatively and I found this to be a valuable learning experience.”
Novia Business will continue to include these kinds of events in future courses, as it has proven to be an effective method for engaging students as well as enhancing their learning. A follow-up design jam is planned within the project for the spring of 2025, preferably in collaboration with students from project partners in different countries, further adding to the diversity factor.
References
- Simpson, J. & Engberg, M. (2024). Interreg Baltic Sea Region Light in the Dark. Novialia. Retrieved 31.5. 2024 from https://novialia.novia.fi/novialia/bloggar/fui-bloggen/interreg-baltic-sea-region-light-in-the-dark-
- Godesky, J. (2023). The problem with the double diamond. Retrieved 10.6.2024 from https://bootcamp.uxdesign.cc/the-problem-with-the-double-diamond-57ab03719ce0
- Malkamäki, E. (2024). Yötaivas voisi olla saariston matkailuvaltti. Turun Sanomat. Stickdorn, M., & Schneider, J. (2012). This is service design thinking: Basic, tools, cases. BIS., Retrieved from: https://ebookcentral-proquest com.ezproxy.novia.filibnoviaebooksdetail.actiondocID= 2095550
- Visit Finland (2023). Tunnista kohderyhmäsi, asiakkaasi ja vahvuutesi. Retrieved 20.5.2024 from Matkailun kohderyhmät - Visit Finland
Design Jam Photo: Anna Gröning/ Light in the Dark project
The blogpost has been reviewed by Novia's editorial board and accepted for publication on 10.6.2024.
Posta din kommentar
Kommentarer
hand towels 19 apr. 2026 15:06 (12 dagar sen)
Good day I am so thrilled I found your blog, I really found you by error, while
I was browsing on Bing for something else, Nonetheless I am
here now and would just like to say thanks a lot for a incredible post and a
all round interesting blog (I also love the theme/design), I don't have
time to look over it all at the minute but I have bookmarked
it and also added in your RSS feeds, so when I have time I will be
back to read a great deal more, Please do keep up the excellent work.
aquawin 19 apr. 2026 14:08 (12 dagar sen)
Aprecio por el artículo! aquawin brinda información útil y
ayuda a quienes buscan consejos.
online casino australia 19 apr. 2026 14:06 (12 dagar sen)
With havin so much written content do you ever run into any issues of plagorism or copyright
infringement? My blog has a lot of completely unique content I've either written myself or
outsourced but it looks like a lot of it is popping it up all
over the web without my authorization. Do you know any
methods to help prevent content from being stolen?
I'd really appreciate it.
JANDA303 19 apr. 2026 14:05 (12 dagar sen)
Excellent pieces. Keep writing such kind of information on your blog.
Im really impressed by your site.
Hello there, You've done an incredible job. I'll certainly digg it
and individually recommend to my friends. I'm confident
they will be benefited from this website.
hubet com 19 apr. 2026 14:04 (12 dagar sen)
I really like what you guys are up too. This sort of clever
work and exposure! Keep up the very good works guys I've incorporated you guys to my own blogroll.
big penis toys 19 apr. 2026 14:01 (12 dagar sen)
This article offers clear idea in support of the new people of blogging, that actually
how to do blogging and site-building.
uu88 19 apr. 2026 13:58 (12 dagar sen)
After looking over a number of the blog articles on your site, I truly appreciate your technique of blogging.
I bookmarked it to my bookmark site list and will be checking back soon. Please check out my website as well and let me know what you think.
link bokep indo 19 apr. 2026 13:48 (12 dagar sen)
Ridiclous quest therｅ. What hhappened afteг? Take care!
luck8 link 19 apr. 2026 13:33 (12 dagar sen)
Aw, this was an incredibly good post. Taking a few
minutes and actual effort to make a good article… but what can I say… I
put things off a lot and don't seem to get anything done.
homepage 19 apr. 2026 13:09 (12 dagar sen)
http://delphi.larsbo.org/user/go99ch2
http://forum.cncprovn.com/members/423654-go99ch2
http://www.activewin.com/user.asp?Action=Read&UserIndex=4836888
https://able2know.org/user/go99ch1/
https://app.readthedocs.org/profiles/go99ch/
https://architecture-jobs.architizer.com/profiles/8159637-nha-cai-go99
https://bachhoadep.com/members/23152-go99ch1.html
https://connect.garmin.com/app/profile/7c4c089b-77c2-40cd-a9af-6813927de5ec
https://creativemarket.com/users/go99ch
https://demo.wowonder.com/go99ch
https://dev.muvizu.com/Profile/go99ch1/Latest
https://diendan.bftvietnam.com/members/21487-go99ch.html
https://diendan.cuabenhvien.com/members/19672-go99ch1.html
https://doselect.com/@6063ab4c807b3dc0f8f366f20
https://drivehud.com/forums/users/penalynn44/
https://duyendangaodai.net/members/31502-go99ch1.html
https://expatguidekorea.com/profile/go99ch1/
https://fabble.cc/go99ch1
https://files.fm/go99ch/info
https://fortunetelleroracle.com/profile/go99ch
https://forum.dmec.vn/index.php?members/go99ch2.186661/
https://forums.jetphotos.com/member/55493-go99ch/about
https://gachmienbac.com/members/12739-go99ch1.html
https://hashnode.com/@go99ch2
https://iplogger.com/2lwWe4
https://iszene.com/user-346906.html
https://jasa-seo.mn.co/members/39322633
https://jobs.dfw501c.com/profiles/8159634-nha-cai-go99
https://jobs.windomnews.com/profiles/8159822-nha-cai-go99
https://joinentre.com/profile/go99ch
https://leakedmodels.com/forum/members/go99ch.707775/#about
https://learningapps.org/watch?v=pxvpvtp5526
https://lookingforclan.com/user/go99ch
https://m.xtutti.com/user/profile/487645
https://maychetao.com/members/21046-go99ch1.html
https://motion-gallery.net/users/954187
https://party.biz/index.php/profile/380800?tab=541
https://portfolium.com/penalynn44
https://postr.blog/profile/go99ch
https://rb.gy/vdp32l
https://routinehub.co/user/go99ch
https://sitereport.netcraft.com/?url=https://go99.ch
https://substance3d.adobe.com/community-assets/profile/org.adobe.user:753880FE69E1997D0A495CDA@AdobeID
https://suckhoetoday.com/members/37124-go99ch1.html
https://surl.li/sjyfik
https://swag.live/en/user/69e198649c21373ec3d90fc8
https://t.ly/ezVhI
https://teletype.in/@go99ch1
https://timdaily.vn/members/go99ch.133719/#about
https://toirscript.com/user/go99ch
https://website.informer.com/go99.ch
https://www.africangenesis-101.org/profile/go99ch/profile
https://www.bloggportalen.se/BlogPortal/view/ReportBlog?id=300291
https://www.callupcontact.com/b/businessprofile/Go99/10053752
https://www.dibiz.com/penalynn44
https://www.fundable.com/nha-cai-go99-27
https://www.givey.com/go99ch
https://www.heavyironjobs.com/profiles/8159810-nha-cai-go99
https://www.housedumonde.com/profile/go99ch/profile
https://www.itchyforum.com/en/member.php?387667-go99ch2
https://www.japaaan.com/user/76404
https://www.jigsawplanet.com/go99ch
https://www.macdermottmethod.com/members-area/go99ch/profile
https://www.miseducationofmotherhood.com/profile/go99ch/profile
https://www.mymeetbook.com/go99ch1
https://www.mynbest.info/profile/go99ch/profile
https://www.notion.so/Go99-345e3ba7fe7f803fba32f9ff062ae275
https://www.reddit.com/user/go99ch2/
https://www.skool.com/@nha-cai-go-8204
https://www.storenvy.com/go99ch
https://www.video-bookmark.com/bookmark/7105772/go99/
https://www.webmastersun.com/members/go99ch.162857/#about
https://www.xiuwushidai.com/home.php?mod=space&uid=2665917
https://www.xosothantai.com/members/go99ch1.608560/
https://www.zazzle.pt/mbr/238022541253476273
https://xaydunghanoimoi.net/members/27612-go99ch1.html
https://xtremepape.rs/members/go99ch.664375/#about
https://wakelet.com/@go99ch2
https://safechat.com/u/go993.525
https://shareyoursocial.com/go99ch
https://protocol.ooo/ja/users/go99ch2
https://audiomack.com/go99ch2
https://hackaday.io/go99ch2
https://medibang.com/author/28155809/
https://www.blockdit.com/go99ch2
https://www.investagrams.com/Profile/go99ch2
https://gifyu.com/go99ch2
https://www.chordie.com/forum/profile.php?id=2508396
https://www.aicrowd.com/participants/go99ch2
https://www.bitchute.com/channel/LBMZa0dMcaHk
https://pbase.com/go99ch2/image/176241383
https://spiderum.com/nguoi-dung/go99ch2
https://robertsspaceindustries.com/en/citizens/go99ch2
https://www.blogger.com/profile/05277081044911738266
https://web.bikemap.net/u/go99ch2
https://bookmeter.com/users/1709434
https://startupxplore.com/en/person/go99ch2
https://go99ch3.stck.me/
https://joy.bio/go99ch2
https://www.chichi-pui.com/users/go99ch2/
https://www.openrec.tv/user/go99ch2/about
https://freeimage.host/go99ch2
https://linkin.bio/go99ch1/
https://www.growkudos.com/profile/nhacai_go99_1
https://blender.community/go9945/
https://allmyfaves.com/go99ch2/
https://www.notebook.ai/users/1333900
https://igli.me/go99ch2
https://www.aseeralkotb.com/en/profiles/go99ch2
https://www.theyeshivaworld.com/coffeeroom/users/go99ch2
https://desksnear.me/users/go99-9bc598
http://www.biblesupport.com/user/830253-go99ch2/
https://wallhaven.cc/user/go99ch2
https://awan.pro/forum/user/164488/
https://wefunder.com/go99ch2
https://potofu.me/go99ch2
https://go99ch3.stck.me/profile
https://www.edna.cz/uzivatele/go99ch2/
https://freeicons.io/profile/919551
https://www.launchgood.com/user/newprofile#!/user-profile/profile/nh%C3%A0.c%C3%A1i.go995
https://apptuts.bio/go99-259096
https://participacion.cabildofuer.es/profiles/go99ch2/activity
https://egl.circlly.com/users/go99ch2
http://fort-raevskiy.ru/community/profile/go99ch2/
https://phatwalletforums.com/user/go99ch2
https://song.link/go99ch2
https://idol.st/user/161780/go99ch2/
https://www.bmwpower.lv/user.php?u=go99ch2
https://gockhuat.net/member.php?u=436594
https://www.thetriumphforum.com/members/go99ch2.62319/
https://album.link/go99ch2
https://buckeyescoop.com/community/members/authentic-wine-red-tikbalang.62184/#about
https://forum.pabbly.com/members/go99ch2.111098/#about
https://forum.aigato.vn/user/go99ch2
https://rapidapi.com/user/go99ch2
https://www.invelos.com/UserProfile.aspx?alias=go99ch2
https://gitlab.vuhdo.io/go99ch2
https://kktix.com/user/8660105
https://www.grepmed.com/go99ch2
https://classificados.acheiusa.com/profile/UXc3Rm14MkUxTFMxdk53Ni9yQmtTQmh2M2JYczZLb2ZLVGxLKzN1blNxVT0=
https://espritgames.com/members/50768953/
https://hi-fi-forum.net/profile/1143415
https://marshallyin.com/members/go99ch2/
https://www.atozed.com/forums/user-76740.html
https://gravesales.com/author/go99ch2/
https://savelist.co/my-lists/users/go99ch2
https://www.themeqx.com/forums/users/go99ch2/
https://www.udrpsearch.com/user/go99ch2
https://www.xen-factory.com/index.php?members/go99ch2.153649/#about
https://forums.servethehome.com/index.php?members/go99ch2.237972/#about
https://www.blackhatprotools.info/member.php?286608-go99ch2
https://activepages.com.au/profile/go99ch2
https://snippet.host/myoktk
https://lifeinsys.com/user/go99ch2
https://www.claimajob.com/profiles/8160704-nha-cai-go99
https://protospielsouth.com/user/128970
https://theafricavoice.com/profile/go99ch2
https://www.brownbook.net/business/55020705/go99
https://anyflip.com/homepage/affjd
https://copynotes.be/shift4me/forum/user-51717.html
https://civitai.com/user/go99ch2
https://hoo.be/go99ch2
https://maxforlive.com/profile/user/go99ch2?tab=about
https://3dtoday.ru/blogs/go99ch2
https://mathlog.info/users/TotGqsETRBORAwSLwsZ9Yq2s9QC2
https://community.cloudera.com/t5/user/viewprofilepage/user-id/150479
https://www.slmath.org/people/104932
https://fora.babinet.cz/profile.php?section=personal&id=123031
https://shhhnewcastleswingers.club/forums/users/go99ch2/
https://connect.gt/user/go99ch2
https://www.divephotoguide.com/user/go99ch2
https://www.weddingbee.com/members/go99ch2/
https://kumu.io/go99ch2/go99#go99
https://www.sunlitcentrekenya.co.ke/author/go99ch2/
https://www.trackyserver.com/profile/244859
https://www.zubersoft.com/mobilesheets/forum/user-133922.html
https://www.mindomo.com/mindmap/go99-82e69abf3aa040e1aa512b09f97be40d
https://aprenderfotografia.online/usuarios/go99ch2/profile/
https://hackmd.hub.yt/s/XwIZWquhV
https://www.degreeforum.net/mybb/User-go99ch2
https://sciencemission.com/profile/go99ch2
https://www.wvhired.com/profiles/8160862-nha-cai-go99
https://www.fruitpickingjobs.com.au/forums/users/go99ch2/
https://formulamasa.com/elearning/members/go99ch2/
https://chyoa.com/user/go99ch2
https://www.royalroad.com/profile/954509
https://forums.alliedmods.net/member.php?u=475438
https://community.jmp.com/t5/user/viewprofilepage/user-id/96718
https://viblo.asia/u/go99ch2/contact
https://brain-market.com/u/go99ch2
https://www.prosebox.net/book/107233/
https://www.fw-follow.com/forum/topic/114342/go99ch2
https://www.jk-green.com/forum/topic/108132/go99ch2
https://www.navacool.com/forum/topic/387507/go99ch2
https://www.driedsquidathome.com/forum/topic/140301/go99ch2
https://www.nongkhaempolice.com/forum/topic/119483/go99ch2
https://www.bestloveweddingstudio.com/forum/topic/80829/go99ch2
https://www.natthadon-sanengineering.com/forum/topic/100880/go99ch2
https://www.rueanmaihom.net/forum/topic/96213/go99ch2
https://www.ttlxshipping.com/forum/topic/387509/go99ch2
http://forum.modulebazaar.com/forums/user/go99ch2/
https://www.rcmx.net/userinfo.php?uid=16436
https://lqdoj.edu.vn/user/go99ch2
https://paperjale.eus/user/go99ch2
https://indiestorygeek.com/user/go99ch2
https://www.bandlab.com/go99ch2
https://doc.anagora.org/s/_m5lJm8P3
https://www.ekdarun.com/forum/topic/152264/go99ch2
https://lustyweb.live/members/go99ch2.118523/
https://fengshuidirectory.com/dashboard/listings/go99ch2/
« föregående 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 nästa »
Inga har kommenterat på denna sida ännu