Serie R: The future of residential demand response in Finland – an Ansoff matrix approach

The report "The future of residential demand response in Finland – an Ansoff matrix approach" has been published in Novia's Publications and Productions, series: Reports 12/2025 in December 2025.

Introduction

The role of households in the electricity market is becoming increasingly important as we move towards an emission-free energy system powered by intermittent renewable energy sources, such as wind and solar. Demand response, i.e., adjusting consumption in response to electricity prices or other signals, offers an opportunity to help balance the electricity system and shift consumption to times when electricity is readily available. This article examines possible development paths for residential demand response in Finland using the Ansoff matrix, which divides development strategies into four categories: market penetration, market development, product development, and diversification.

Acknowledgements

This work was done within the Novia UAS and VAMK project “Promoting electricity  demand response management in Ostrobothnia” co-funded by the European Union. The electricity market, its regulation, and household-level technologies are developing rapidly. The analysis presented in this text reflects the situation, available information, and regulatory landscape as of 30 November 2025, and future developments may change some of the conclusions or interpretations.

Information about the publication

Katariina Rantanen, Novia University of Applied Sciences
The future of residential demand response in Finland – an Ansoff matrix approach

Publisher: Novia University of Applied Sciences, Wolffskavägen 35 B, 65200, Vasa, Finland
© Novia University of Applied Sciences and Rantanen

Novia Publikation och produktion, serie R: Rapporter 12/2025
ISBN: 978-952-7526-64-4 (Online) ISSN: 1799-4179

CC BY 4.0